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News Release

Lancaster County
Date: July 27, 2011

For more information contact
Alexandra Miller
Director of Communications
Financial Marketing Concepts, Inc.

Lancaster County to Launch New Prescription Drug Savings Program

July 27, 2011 - Lincoln, NE - On July 27, 2011 at 1:30 PM Lancaster County Board of County Commissioners and Financial Marketing Concepts Inc., (FMC) will hold a press conference to launch a new prescription drug discount program in Room 303 of the County-City Building, 555 South 10th Street, Lincoln, Nebraska 68508.

Once launched, the new Coast2Coast Rx card will allow all County residents, regardless of income, age, or health status to participate in the program and save on the cost of their medications. This program has saved cardholders throughout the nation an average of 55% in 2011 on the cost of prescription drugs. Even pets and other people living outside the County are able to take part in the program. The Rx card will be distributed free of charge and may be used at all pharmacy chains and most independent pharmacies in Lancaster County and includes over 60,000 drugs in its formulary.

With healthcare costs on the rise, prescription drug discounts will help ease some of the financial burdens individuals and families are facing at a time when they need it the most," said Lancaster County Board of Commissioners Chairman Deb Schorr. "There are no eligibility requirements so the Rx card is expected to have a sizeable impact on uninsured residents or residents facing high insurance deductibles. If a particular drug isn't covered under a person's health plan - they can use the card to save on those prescriptions. This card is an upgrade from the previous County card and we urge everyone using a different discount card to switch to this card as it has more benefits and should save and your family members more money.

Providing savings for residents through the Rx program will come at no expense to the County. In fact, FMC will pay the County a royalty of $1.25 per prescription and the royalty does not increase cardholder cost. Besides the discounts on prescriptions, the card also provides discounts on dental and vision care, hearing aids and supplies as well as discounts for lab and imaging tests -- further helping residents save even more money on their healthcare costs for these services.

Martin Dettelbach, Chief Marketing Officer of Financial Marketing Concepts, Inc., of Ponte Vedra Beach, Florida, the issuer of the Coast2Coast Rx free discount card, says "we are pleased to work with the County to help individuals, their families and pets combat the rising cost of healthcare." Dettelbach added "we appreciate all that the County and local pharmacies are doing to help those in need."

The Coast2Coast Rx card will be available for residents at most participating pharmacies, governmental offices, libraries and County health facilities. Residents will also be able to print the Rx card, check their prescription prices and view the nearest participating locations at

The Coast2Coast Rx card will provide residents with a valuable tool to help maintain their health and wellbeing at an affordable cost. Lancaster is the first Nebraska County to launch the Coast2Coast Rx Card program that is now in over 90 counties, cities and townships in the nation.

Free Discount Prescription Card

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